# The Trade Desk, Inc. Class A (NASDAQ:TTD)

> The Trade Desk is the world's largest independent demand-side platform for media buying, created to power relevant advertising across the open internet.

## About

The Trade Desk is the world's largest independent demand-side platform for media buying, created to power relevant advertising across the open internet. Founded in 2009, the company has experienced rapid growth and operates in 24 markets globally, providing brands with access to a wide range of customers and content across various channels and devices, while ensuring transparency and precision in advertising.

## Key facts

- **Cash position:** $1,071,764
- **Shares outstanding:** 469948
- **Projects:** ["i360: Mark Positano runs the media team at i360 and works with paid media organizations, particularly within programmatic advertising. He advised that his primary goals for political ad campaigns are driving awareness and getting more eyes on candidates and issues. Positano has found The Trade Desk platform especially powerful in connection with campaigns that use Connected TV. “The Trade Desk allows us to help get in front of folks earlier and I think that’s becoming more important within politics,” Positano says. “People are starting to realize the earlier, the better.” Since his firm is a first-party data company, Positano reported that they heavily use first-party audiences. “We’re hitting an audience that’s likely to vote but could be persuaded for either candidate or party,” he says. This first-party data can even identify who’s likely to vote absentee versus in person on Election Day, so that any last-minute ads target only the latter voter. Positano also reportedly uses The Budget Bar daily to optimize campaigns. “The Budget Bar is the best starting point for us,” he says. “It allows us to constantly go back to our client and say, ‘We can spend this much and not worry about having leftover budget at the end of a campaign.’”","Wavelength Strategy: Sally Gillis is director of the paid media team at Wavelength Strategy, a firm specializing in persuasion and mobilization for political candidates and causes. Gillis said that she aims to reach voters where they are online and hit everyone in their core voting block with engaging creative. To measure success, Gillis reported looking at things like whether Wavelength is delivering the content in a consistent way, outspending their opponents, and winning more voters than opponents. “Which is core,” she adds, “especially as advertising spend has become more transparent.” Gillis also mentions the trend of political ad campaigns tend to be a slow burn at the start of the year when people are less engaged, but they pick up steam nearer to Election Day. There’s often a big infusion of cash in late October as fundraising picks up. According to Gillis, it can be a challenge “finding places to put the budget where we can spend it and where we know we can get impressions.” In a tight, well-funded race like New Hampshire, there can be more dollars than people. Even when inventory is low, nobody wants to leave money on the table. “If a race is tighter, every dollar that they don’t spend [can] mean missing a vote or an opportunity to persuade,” she says. Gillis advised that she uses the campaign-budgets view to see if a campaign will deliver and if it’s performing well. “Without the tool, we are in the dark about how much we can scale our programs,” she says."]
- **Leadership:** Jeff Green (Chairman, Chief Executive Officer, and Founder, Co-Founder of The Trade Desk, recognized as one of Fortune’s 100 Fastest-Growing Companies and a '40 under 40' emerging marketing leader.), Kristi Argyilan (Chief Commercial Officer and Executive Vice President, Leads data partnerships team with extensive experience in retail media and advertising.), Tahnil Davis (Chief Accounting Officer and Executive Vice President, Oversees finance areas with over 18 years of experience in technology finance.), Sarah Gavin (Chief Marketing Officer and Executive Vice President, Leads marketing organization with a strong background in brand and communications.), Jay Grant (Chief Legal Officer, Brings over 20 years of legal experience in media and digital enterprises.), Vivek Kundra (Chief Operating Officer, Oversees global operations with a background in high-growth software organizations and government.), Ron Lamprecht (Chief Business Development Officer and Senior Vice President, Builds strategic partnerships with over 25 years of experience in technology and media.), Nate Olmstead (Chief Financial Officer, Leads global finance organization with a strong background in financial strategy and capital allocation.)

_Verified data last updated: 2026-08-14_

## Recent filings

- 2026-08-06 — other — [ttd_2026-08-06_19-09-47.pdf](https://ai-chat-dev-red.vercel.app/ttd/preview/112605?documentId=112605)
- 2026-07-31 — other — [ttd_2026-07-31_14-39-13.pdf](https://ai-chat-dev-red.vercel.app/ttd/preview/102187?documentId=102187)
- 2026-07-13 — other — [ttd_2026-07-13_19-42-26.pdf](https://ai-chat-dev-red.vercel.app/ttd/preview/84390?documentId=84390)
- 2026-07-13 — other — [ttd_2026-07-13_19-41-28.pdf](https://ai-chat-dev-red.vercel.app/ttd/preview/84397?documentId=84397)
- 2026-07-13 — other — [ttd_2026-07-13_19-38-04.pdf](https://ai-chat-dev-red.vercel.app/ttd/preview/84401?documentId=84401)
- 2026-07-13 — other — [ttd_2026-07-13_19-37-13.pdf](https://ai-chat-dev-red.vercel.app/ttd/preview/84405?documentId=84405)
- 2026-07-13 — other — [ttd_2026-07-13_11-38-31.pdf](https://ai-chat-dev-red.vercel.app/ttd/preview/84409?documentId=84409)
- 2026-06-15 — other — [ttd_2026-06-15_20-50-24.pdf](https://ai-chat-dev-red.vercel.app/ttd/preview/84413?documentId=84413)

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- https://ai-chat-dev-red.vercel.app/ttd/chat
- Investor website: https://thetradedesk.com/