# Propel Holdings Inc. (TSX:PRL)

> Propel is dedicated to building a new world of financial opportunity for underserved consumers, particularly in North America, where millions struggle to access credit from traditional financial institutions.

## About

Propel is dedicated to building a new world of financial opportunity for underserved consumers, particularly in North America, where millions struggle to access credit from traditional financial institutions. The company utilizes AI-powered technology to assess over 5,000 data points for each applicant, providing a more holistic view of their financial health and enabling them to access credit solutions that were previously unavailable.

## Key facts

- **Leadership:** Clive Kinross (CO-FOUNDER / CHIEF EXECUTIVE OFFICER, Clive has been leading Propel since its inception in 2011, focusing on modernizing the lending space and driving the company to public success.), Sheldon Saidakovsky (CO-FOUNDER / CHIEF FINANCIAL OFFICER, Sheldon has built Propel’s capital structure and leads its financial functions, ensuring sustainable growth since 2011.), Noah Buchman (CO-FOUNDER / PRESIDENT & CHIEF REVENUE OFFICER, Noah has been a key driver of growth and oversees major initiatives and bank programs.), Jonathan Goler (CO-FOUNDER / CHIEF RISK OFFICER, Jonathan is the architect of Propel’s AI-based technology platform, focusing on risk evaluation and fraud protection.), Gary Edelstein (PRESIDENT & CHIEF OPERATING OFFICER, Gary has over 20 years of experience in online business development and operational excellence.), Sarika Ahluwalia (SENIOR VICE PRESIDENT, CHIEF COMPLIANCE OFFICER, Sarika oversees compliance and regulatory divisions, ensuring a strong culture of compliance.), Robert Joe (Senior Vice President, Finance, Robert manages day-to-day financial operations and has transformed the finance function at Propel.), Rachel Kaplan (Senior Vice President, Product and Analytics, Rachel focuses on product optimization and analytics to enhance customer experience.), Jeanne Lam (Senior Vice President of Growth & Global Marketing, Jeanne leads marketing and customer experience initiatives to drive growth.), Tom Spence (Managing Director, Propel UK, Tom leads Propel's UK operations, focusing on responsible lending and governance.), Cindy Usprech (Senior Vice President, People & Culture, Chief of Staff, Cindy develops HR strategies and programs to foster a performance-driven culture.), Jay Vaghela (Senior Vice President, General Counsel & Corporate Secretary, Jay oversees legal matters and corporate governance for Propel.), Matthew Wiens (Senior Vice President, Bank Programs & Legal Affairs, Matthew manages bank partnerships and legal affairs.), Eitan Szlak (Senior Vice President, Finance Strategy & Operations, Eitan oversees financial strategy and operational performance.), Jason Bolla (Vice President, Financial Reporting Analytics, Jason leads financial reporting and analytics initiatives.), Lindsay Finneran-Gingras (VICE PRESIDENT, Communications & Corporate Affairs, Lindsay manages corporate communications and stakeholder relations.), Devon Ghelani (Vice President, Capital Markets & Investor Relations, Devon oversees investor relations and capital raising efforts.), Nisha Kanani (Vice President, Product Engineering, Nisha leads product engineering teams to enhance lending technology.), Jonathan Krauklis (VICE PRESIDENT, OPERATIONS, Jonathan specializes in call center operations and customer growth.), Brad Sherk (Vice President, Operations & Shared Services, Brad focuses on customer-centric operations and infrastructure efficiency.), Brian Simmons (VICE PRESIDENT, Project Management Office, Brian leads project management initiatives to ensure rapid delivery of change initiatives.)

_Verified data last updated: 2026-08-14_

## Recent filings

- 2026-08-05 — financials — [prl_2026-08-05_19-40-03.pdf](https://ai-chat-dev-red.vercel.app/prl/preview/110966?documentId=110966)
- 2026-08-05 — other — [prl_2026-08-05_19-39-32.pdf](https://ai-chat-dev-red.vercel.app/prl/preview/110967?documentId=110967)
- 2026-08-05 — mda — [prl_2026-08-05_19-34-57.pdf](https://ai-chat-dev-red.vercel.app/prl/preview/110960?documentId=110960)
- 2026-08-05 — press_release — [prl_2026-08-05_19-34-26.pdf](https://ai-chat-dev-red.vercel.app/prl/preview/110950?documentId=110950)
- 2026-08-04 — press_release — [prl_2026-08-04_12-14-24.pdf](https://ai-chat-dev-red.vercel.app/prl/preview/107578?documentId=107578)
- 2026-07-15 — press_release — [prl_2026-07-15_10-25-59.pdf](https://ai-chat-dev-red.vercel.app/prl/preview/91954?documentId=91954)
- 2026-06-03 — proxy — [prl_2026-06-03_20-09-46.pdf](https://ai-chat-dev-red.vercel.app/prl/preview/91955?documentId=91955)
- 2026-06-03 — press_release — [prl_2026-06-03_19-22-06.pdf](https://ai-chat-dev-red.vercel.app/prl/preview/91956?documentId=91956)

## Live AI chat

- https://ai-chat-dev-red.vercel.app/prl/chat
- Investor website: https://propelholdings.com/