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Celsius Holdings Inc.

NASDAQ:CELHLive AI agent

Celsius Holdings, Inc.

Investor website: https://celsiusholdingsinc.com/

About

Celsius Holdings, Inc. is a global beverage company and maker of premium, lifestyle energy drink CELSIUS® – the better-for-you, zero-sugar alternative to traditional energy drinks. Founded in 2004, CELSIUS inspires global communities of fitness enthusiasts and promotes active lifestyles by disrupting the rapidly growing performance energy space. The company aims to empower individuals to achieve their daily goals and maintain an active lifestyle through its diverse portfolio of flavors and formats.

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Projects
["CELSIUS and Suntory Oceania enter into definitive manufacturing, sales and distribution agreement. BOCA RATON, Fla., March 26, 2024 – Celsius Holdings, Inc. (Nasdaq: CELH), maker of energy drink brand CELSIUS®, today announced plans to expand into new international markets, growing the company’s global sales and distribution footprint to include Australia and New Zealand. “We’re pleased to introduce our refreshing, great tasting and functional CELSIUS energy drinks to consumers in Australia and New Zealand,” said John Fieldly, Celsius Holdings, Inc. Chairman and CEO. “We expect to continue our international growth at a measured pace, targeting strategically important energy drink markets and employing our proven playbook to build a strong and passionate consumer base.” CELSIUS has selected Suntory Oceania as its exclusive manufacturing, sales and distribution partner in Australia and New Zealand. CELSIUS previously announced a sales and distribution agreement with Suntory Beverage & Food Great Britain and Ireland, and sales in those markets are expected to begin in the second quarter of 2024. “We are excited to launch our strategic plan in Q4 2024 across the retail landscapes of Australia and New Zealand, and we look forward to accelerating growth in 2025,” said Tony Guilfoyle, Celsius Holdings, Inc. Chief Commercial Officer. “CELSIUS is a brand which is breaking new ground and delivering a totally different consumer experience,” said Darren Fullerton, CEO of Suntory Beverage & Food Oceania. “As we build Suntory Oceania, we are delighted to be partnering with CELSIUS to evolve our portfolio and deliver new growth opportunities for all retail partners.”"]
Leadership
John Fieldly (Chairman and Chief Executive Officer, John Fieldly serves as the Chairman of the Board of Directors and Chief Executive Officer of Celsius Holdings, Inc., where he plays a pivotal role in guiding the company’s strategic direction and operational efficiency. With a strong background in financial leadership and operational management, John has successfully aided the growth and stability of Celsius Holdings, Inc. Since assuming the role of CEO in April 2018, the company has experienced notable progress, with Celsius’ revenue taking a substantial increase. Under his leadership, Celsius has emerged as a prominent player in the energy drink market, achieving significant milestones such as surpassing $1.3 billion in annual revenue in 2023, following a distribution partnership with PepsiCo established in 2022. Moreover, John has led Celsius’ expansion into international markets, broadening the company’s global footprint. Prior to his employment as CEO, John served in various leadership capacities within the organization, including Chief Financial Officer from 2012 to 2017 and interim CEO and CFO from 2017 to 2018.), Tyler Bohannon (Chief Commercial Officer, Tyler Bohannon serves as Chief Commercial Officer for Celsius Holdings, Inc., where he leads key elements of the Company’s commercial organization, including field sales, key retailer accounts, DSD operations and customer partnerships across the Company’s portfolio of brands. He previously served as Celsius Holdings’ Executive Vice President of North American Sales beginning in February 2025, where he led the Company’s DSD network, field sales and U.S. Regional Key Accounts, and previously served as Executive Vice President of Field Sales. He has played a key role in deepening the Company’s partnership with PepsiCo and supporting the successful integration of both Alani Nu and Rockstar Energy. Tyler has more than 20 years of experience in the beverage industry and prior to joining Celsius Holdings in 2022, held key leadership roles at major beverage companies including Nestlé Waters, Coors Brewing, Rockstar Energy and PepsiCo, where he led DSD operations and eCommerce. He holds a Bachelor of Science in Marketing from DePaul University.), Brant P. Burchfield (Senior Vice President, Growth & Strategic Planning, Brant Burchfield serves as the Senior Vice President of Growth and Strategic Planning for Celsius Holdings, Inc., where he leads the company’s multi-year, comprehensive growth strategy and strategic planning efforts. Additionally, he oversees the brand and consumer insights team, as well as domestic and international special projects. Since joining the company in 2023, Brant has excelled in sales, marketing, strategy, and commercial leadership, consistently driving outstanding performance while fostering team development. Prior to joining Celsius, Brant spent over 25 years in various leadership roles with Keurig Dr Pepper, formerly Dr Pepper Snapple Group, including national retail sales, foodservice, category management, shopper marketing, bottler and distributor management, and commercial and channel strategy. Brant holds a bachelor’s degree in business administration and marketing from Texas A&M University. Outside of Celsius, Brant serves as a Friend of The Reynolds Sales Leadership Institute and volunteers for SUMC New Hope Ministries. Brant lives in South Florida with his wife Paige, has three adult children, is an avid foodie, and enjoys spending his leisure time outdoors and watching anything Aggie-sports related.), Rishi Daing (Chief Marketing Officer, Rishi Daing was appointed Chief Marketing Officer of Celsius Holdings in September 2025. He brings more than 20 years of global marketing and commercial leadership experience across consumer goods, beverages and emerging brands. Prior to joining Celsius Holdings, Rishi served as Executive Vice President at Mark Anthony Brands, where he led the launch of Mas+ in partnership with Lionel Messi. He previously held senior leadership roles at Tata Consumer Products as Senior Vice President and General Manager for the U.S. division, overseeing the turnaround of a portfolio that included Eight O’Clock Coffee, Tetley and Good Earth, returning the business to growth and profitability. Rishi has also spent 16 years at PepsiCo in the U.S. and Europe across a range of marketing, innovation, and strategy positions, working on global brands including Pepsi, Mountain Dew, Gatorade, Rockstar, Aquafina and Starbucks as well as high-profile campaigns and activations across sports, music and entertainment platforms. Rishi also serves in advisory capacities to several early-stage consumer brands. He holds an MBA from Canterbury Business School at the University of Kent.), Toby David (Chief of Staff, Toby David serves as Chief of Staff of Celsius Holdings, Inc., where he is responsible for managing day-to-day operations and uniting leaders across all functions to drive strategic planning, portfolio commercialization, completion of company-wide projects and initiatives, as well as investor relations and corporate communications. Since joining the company in 2013, Toby has played a pivotal role in helping Celsius bounce back from the brink of failure to what is now one of the fastest-growing energy drink brands in the world. Early in his Celsius career, Toby led the fitness sales channel that made Celsius into a staple in gyms and studios across the United States. Prior to joining Celsius, Toby held various sales roles for health and wellness product companies. He also served as an on-air sports talk radio host for the CBS affiliate in Tampa Bay. Toby holds a bachelor’s degree from Furman University. He played college and minor-league baseball for the Marlins organization. Toby lives in South Florida with his wife Kim and two doting dogs Billy and Jenner. On weekends, he enjoys spending time with friends and being outdoors.), JoBeth Fink (Chief Creative Officer, JoBeth Fink is Chief Creative Officer at Celsius Holdings, overseeing the company’s integrated Brand Studio across CELSIUS, Alani Nu, and Rockstar Energy. She leads creative for packaging and brand identity, digital/e-commerce, CG and motion, photo/video, retail point-of-sale (POS), and experiential—unifying strategy and execution across the portfolio and global markets. JoBeth joined Celsius Holdings in 2025 following its acquisition of Alani Nu. She spent nearly six years at Alani Nu, joining in its early days and helping turn a cult hit into a national favorite. Her work has also helped shape the creative vision for other viral consumer brands, including PRIME Hydration and Lunchly. At Celsius Holdings, she leads a multidisciplinary creative team and partners with marketing, innovation, sales, and operations to deliver consumer-first storytelling from concept through launch. She mentors creatives, champions modern in-house practices, and believes in making beautiful work that moves people—and the business. JoBeth earned a Bachelor of Science degree in journalism from Ball State University.), Tony Guilfoyle (Chief Business Transformation Officer, Tony Guilfoyle serves as Chief Business Transformation Officer for Celsius Holdings, Inc., where he leads enterprise-wide initiatives focused on strengthening cross-functional execution, advancing operational excellence, supporting AI adoption and building the capabilities needed to support Celsius Holdings’ continued growth as a scaled multi-brand portfolio. Tony previously served as Celsius Holdings’ Chief Commercial Officer and Chief Customer Officer, during which time he led the sales organization to deliver significant contributions to Celsius’ expansion. Under his leadership, the sales teams grew substantially and earned recognition with industry honors such as the coveted 7-Eleven Supplier of the Year award. Prior to joining Celsius in 2020, Tony served as the EVP of Sales for Rockstar Energy Drink for more than a decade. He holds a bachelor’s degree from the University of California, Davis.), Trinh Lam (Chief Human Resources Officer, Trinh Lam serves as Chief Human Resources Officer for Celsius Holdings, Inc., where she leads the company’s global people strategy and Human Resources organization. Reporting directly to the CEO as a member of the Executive Leadership Team, she oversees global HR operations, workforce planning and development, and initiatives designed to attract, develop, and support Celsius’ growing global team as the company continues to scale. Trinh brings extensive HR leadership experience in large, high-performing organizations. Most recently, she served as Vice President, Head of People, Merchandising, at Walmart, leading the People function for a 3,000-associate organization and driving leadership design and talent transformation initiatives that strengthened engagement and enabled future growth. Prior to Walmart, she was at Procter & Gamble and held multiple HR leadership roles across commercial functions, guiding organizational strategy and leadership development programs within multi-billion-dollar business units. Trinh holds an MBA from the University of Manitoba and a Bachelor of Commerce in Marketing and Finance from Saint Mary’s University.), Jarrod Langhans (Chief Financial Officer, Jarrod Langhans serves as Chief Financial Officer of Celsius Holdings, Inc., where he oversees financial operations and growth initiatives. Since joining Celsius in 2022, he led the company through a rapid period of growth with revenue increasing more than 300% to surpass $1.3 billion in fiscal year 2023 while also building out the finance function. Jarrod oversaw the financial and strategic elements of PepsiCo’s investment in Celsius and the long-term distribution agreement with the company which has supported broad distribution expansion. Jarrod also worked closely with the operations team to improve performance across inventory management and manufacturing efficiency, which resulted in significant gross margin improvements. Prior to Celsius, Jarrod was CFO at Eden Springs, a division of Primo Water, from 2020 to 2022 after having served in various senior management roles for eight years at the company. Jarrod lives in South Florida, where he is an active member of the community across a number of groups such as Cub Scouts, where he has been a den leader for the last two years, and most recently joined the Southeast Florida Area Board of the American Cancer Society, as well as the fiCFO. Jarrod received a master’s degree in accounting from the University of Florida.), Rich Mattessich (Chief Legal Officer, Chief Compliance Officer and Corporate Secretary, Rich has served as Celsius Holdings, Inc.’s Chief Legal Officer and Corporate Secretary since November 2023 and as Chief Compliance Officer since February 2024. Rich is a highly collaborative, respected business leader who is influential with key stakeholders and has a proven track record of driving a unified approach in achieving corporate objectives. Prior to joining Celsius, from August 2019 to October 2023, Rich served as Deputy General Counsel, Corporate and Securities at ADT Inc. From 2005 to 2019, he was with Dun & Bradstreet, Inc., where he served as Vice President, Associate General Counsel, and, most recently, also as Chief Compliance Officer. Prior to serving as in-house counsel, Rich was a Partner at Morgan Lewis & Bockius LLP, a partner at Wilmer Cutler Pickering Hale & Dorr LLP, and an associate with Buchannan Ingersoll & Rooney PC, with a focus throughout his legal career on corporate securities law and corporate governance. Rich holds a bachelor’s degree in accounting from Georgetown University, a Master of Business Administration in finance from New York University, and a Doctor of Law degree from the University of Texas School of Law. Rich was also previously a certified public accountant.), Garrett Quigley (President - Celsius International, Garrett Quigley serves as President - Celsius International, leading international go-to-market strategy and commercial teams to drive brand performance and innovation. He brings over 25 years of leadership experience from PepsiCo where he most recently served as SVP, Global Franchise, managing relationships with franchise bottlers across 120 markets. His prior roles include SVP & GM, West Europe Beverages Category & Franchise, and Business Unit GM for the UK, Ireland, and the Nordics. Prior to PepsiCo, Garrett spent a decade with Mars in commercial, marketing, supply chain, and national account leadership roles. He began his career in beverages with Coca-Cola while earning his B.A. in Economics from University College Dublin. Garrett was born and raised in Dublin as one of seven children. He and his wife have four adult sons and one daughter-in-law. He enjoys all sports, especially rugby, and anything on the water. Garrett has served as a member of the Irish Beverages Council and the British Soft Drinks Association.), Kyle Watson (Chief Brand Officer, Kyle Watson serves as Chief Brand Officer of Celsius Holdings, Inc., where she’s responsible for stewarding brand equity, driving consistency across marketing, advertising, and communications, and deepening consumer loyalty across the portfolio. She is also responsible for advancing the brand’s DNA and cultural relevance, ensuring consistency and resonance across consumer touchpoints. Since 2019, Kyle has served as the Head of Marketing and led innovation strategy for CELSIUS® North America, establishing a proven track record of pioneering campaigns that have elevated consumer engagement, accelerated loyalty, and driven sustained sales growth. From 2016 to 2019, Kyle served as Head of Marketing at Hiball Energy, where she architected and executed a comprehensive national strategy that strengthened brand positioning and facilitated the company’s acquisition by Anheuser-Busch in 2017. Earlier in her career, she held progressive marketing leadership roles across the retail, sports, and consumer packaged goods sectors, where she consistently delivered innovation, growth, and market impact. Kyle holds a bachelor’s degree in Advertising from Florida State University. She resides in South Florida.), Paul Wiseman (Senior Vice President, Communications & Investor Relations, Paul Wiseman joined Celsius Holdings in 2023 and serves as Senior Vice President of Communications & Investor Relations. In this role, he oversees corporate communications, investor relations, corporate affairs and employee communications. Before joining Celsius Holdings, Paul held communications leadership roles at ADT, Red Bull and The Jeffrey Group. He earned both a Master of Arts in Mass Communications and a Bachelor of Science in Public Relations from the University of Florida. Paul is a committee member of The Seminar, the premier organization of senior communications and public affairs executives at the world’s most influential corporations, nonprofits and agencies.)

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